Thus, WWE ‘13’s ‘Fan Axxess’ DLC was conceived – wherein the punters pay £20 up front for a collection of updates and playable characters, which are steadily released each following month – from the month of the game’s release right up until Judgement Day cometh. Through this concept, THQ have somehow turned a video game featuring sweaty, latex-clad pixel sprites into a ludicrously lucrative cash-cow.